The Presentation Lab Book

Welcome to Eyeful's Best Kept Secret

THE FIRST CRITICALLY-ACCLAIMED BOOK TO BE PUBLISHED BY A EUROPEAN PRESENTATION COMPANY

THE WHOLE WORLD IS TALKING ABOUT THE PRESENTATION LAB

Published in five different languages

THE PRESENTATION LAB WAS WRITTEN WITH ONE GOAL IN MIND; TO CHALLENGE EVERYTHING YOU THOUGHT YOU KNEW ABOUT CREATING AND DELIVERING ENGAGING BUSINESS PRESENTATIONS.

Over the last decade (and a bit) we’ve grown up and evolved from simply making PowerPoint presentations look better. We’ve examined what makes presentations tick, the science, the importance of structure and how to use story to aid memory.

We’ve basically done our degree, masters and doctorate in presentations.

Everything that we’ve learned, all the knowledge we now possess, is the lifeblood that flows through Eyeful Presentations.

This is embodied in The Presentation Lab book and at our HQ in the form of The Eyeful Labs, a place where you can literally immerse yourself into the theories and ideas contained within the covers.

So, whether you buy the book, or book into the Labs themselves, this is your opportunity to learn from true presentation experts and absorb what’s needed to start crafting your own successful presentation stories.

The methodologies showcased in the Presentation Lab not only have a real impact in today’s presentation environment, but they also prompt you to step away from the theory and make your presentation practical, engaging and valuable.

To get a taste of what the book is like, you can download the first chapter for free or take the next step in presentation evolution by buying the entire book now…

WHAT YOU WILL LEARN FROM THE PRESENTATION LAB BOOK

Audience Heatmaps

Audience Heatmaps, which are a way to ‘work out’ your audience. This then aids you in developing a story idea that will successfully convey your presentation messages to your specific audience.

The Audience Pathway

The Audience Pathway model adds structure to your story, helping you to properly engage with your audience.

The Power of Visuals

The Presentation Lab shines a light on The Power of Visuals through the, easily overlooked, power of visual subtext – inspiring you to create visuals with real meaning.

Presentation Landscape

A ‘one size fits all’ presentation belongs in one place only – the bin. The Presentation Landscape explains the formal or informal arena that today’s presenters find themselves in and the tools at their disposal; the presentation equivalent of how to avoid taking your ski’s to the Bahamas and your snorkel to the Alps.

Blended Presenting

It’s time to think outside of the PowerPoint box and deliver a Blended Presentation. This is where you might start your presentation in PowerPoint, move to Prezi, deliver handouts, before returning to PowerPoint – the technology you use, and when you use it, is as wide and varied as your presentation story.

DOWNLOAD A SAMPLE CHAPTER

There are two things that Eyeful has a reputation for: turning average business presentations into compelling visual stories and being rubbish at keeping secrets.

When we have something that we know can improve business presentations for everyone, we just can’t help sharing.

The Presentation Lab Book contains so much good stuff that we’re itching to share we’ve decided to let a select few (i.e. those capable of filling in this form) download the first chapter completely free of charge.

Available Here

Here’s what some of our readers think

“Morton homes in on what is undoubtedly the core business of today’s ‘presentations’ – how to construct engaging messaging using storytelling and conversational styles that suit the audience and situation you are dealing with at a particular time…” Marc Beishon, Winning Edge Magazine
“What makes this book useful is that it gives more detail about how to tell a story in the most compelling way possible for a presentation format. To do this, Morton has broken presentation-crafting into three main sections: understanding your audience, crafting the right content, and delivering it in a variety of scenarios.” Jennifer Watkiss, head of marketing communications, Adestra
“This is an excellent book that has the potential to dramatically improve the effectiveness of one’s presentations.” Nolan Haims, founder of Presentyourstory.com
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